Free Tools

Templates, checklists, and frameworks to fix your analytics before you hire anyone.

Interactive Calculators

Build clean, consistent UTM-tagged URLs for your campaigns. Includes medium presets, validation, and one-click copy.

Check off what you've configured across 5 categories. Get a setup score, see gaps, and find out what's costing you data.

Calculate the exact traffic you need for a statistically valid A/B test. Set your conversion rate, detectable effect, and significance level.

How much revenue is your broken tracking hiding? Plug in your numbers and see the real cost of missing conversions.

See how much data you're losing to cookie consent — and how much Google Consent Mode v2 can recover.

A step-by-step checklist to audit your GA4 setup: data streams, event tracking, conversions, filters, attribution settings, and BigQuery export.

Stop the UTM chaos. A naming convention template that keeps your campaign tracking consistent across teams and platforms.

Map business objectives to KPIs to events to implementation specs. The document that should exist before a single tag is deployed.

From ad-hoc reporting to predictive intelligence — assess your current maturity level and get a roadmap for what to build next.

These templates get you started. A proper audit finds what templates can't. Free 30-minute discovery call.