GA4 Audit Score Calculator

Check off what you've configured. See where your GA4 setup stands — and what's costing you data.

Your GA4 Audit Score

Needs Attention

0 of 22 items checked

Category Breakdown

Data Collection (25%)

Conversions & Goals (25%)

Data Quality (20%)

Reporting & Analysis (15%)

Integration & Export (15%)

Data Collection

0/5

GA4 property configured

Enhanced measurement enabled

Custom events implemented

Cross-domain tracking set up

Data streams configured correctly

Conversions & Goals

0/4

Key conversions marked

Conversion counting method set (once/each)

Enhanced conversions enabled

Conversion value assigned where applicable

Data Quality

0/5

Internal traffic filtered

Referral exclusions configured

Unwanted referrals excluded

Data retention set to 14 months

Google Signals enabled

Reporting & Analysis

0/4

Custom dimensions created

Audiences defined

Explorations set up

Looker Studio connected

Integration & Export

0/4

BigQuery linked

Google Ads linked

Search Console linked

Server-side tagging implemented

Recommendations

Data Collection: GA4 property configured

Set up a GA4 property in your Google Analytics account and install the tracking code on your site.

Data Collection: Enhanced measurement enabled

Enable Enhanced Measurement in your data stream settings to auto-track scrolls, outbound clicks, site search, video engagement, and file downloads.

Data Collection: Custom events implemented

Implement custom events via GTM or gtag.js for business-specific interactions not covered by enhanced measurement.

Data Collection: Cross-domain tracking set up

Configure cross-domain tracking in your data stream settings if users navigate between multiple domains.

Data Collection: Data streams configured correctly

Verify that web and app data streams are properly set up with correct measurement IDs.

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