Tracking ROI Calculator

How much revenue is your broken tracking hiding? Plug in your numbers and find out.

Find out how much revenue is hidden by broken or incomplete tracking.

Monthly Revenue (€)

Monthly Ad Spend (€)

Current Tracked Conversion Rate (%)

Estimated Tracking Gap: 25%

5%50%

Typical range: 15–40% for sites without server-side tracking

Number of Marketing Channels

Your Hidden Revenue

25.000 €/month

You’re likely missing 25.000 € in tracked revenue every month

Missing Revenue / Month

25.000 €

Missing Revenue / Year

300.000 €

ROAS Improvement Potential

+25%

True Conversion Rate

2.7%

Currently tracked: 2.0%

Misallocated Ad Spend

1.500 €/mo

Based on channels × tracking gap

ROI of Fixing Tracking

1025%

3.000 €–5.000 € one-time vs 45.000 €/yr recovered insight

These estimates are based on industry benchmarks from working with 50+ e-commerce and SaaS companies.