Consent Mode Impact Calculator

See how much data you're losing to cookie consent — and how much Consent Mode v2 can recover.

Calculate the data loss from cookie consent banners and see how Consent Mode v2 recovers it.

Monthly sessions

Average order value (€)

Cookie consent rate: 65%

EU average: 50–70% · US: 80–95%

Current conversion rate (%)

Region

Consent Mode status

Not implementedBasic modeAdvanced mode

Sessions with full tracking

65.000

Sessions with limited/no tracking

35.000

Conversions lost from tracking

1.050

Revenue invisible to GA4 / month

€84.000

Revenue invisible to GA4 / year

€1.008.000

Data gap

35%

⚠

Data gap: 35%

You are missing 1.050 conversions and €84.000/month in GA4 reporting.

Basic Mode would recover

~682 conversions

€54.600/month via conversion modeling (60–70% of gap)

Advanced Mode would recover

~945 conversions

€75.600/month via enhanced modeling + cookieless pings (85–95% of gap)

Tracked conversions

Modeled (Basic)

Modeled (Advanced)

Lost / unrecoverable

Need help implementing Consent Mode v2?

Stop losing data and revenue. We set up Consent Mode correctly so GA4 can model your missing conversions.