New setups and repairs
Event definitions, dataLayer implementation, duplicate events and reports that need an explanation.
GA4 and GTM supportTracking
Know what your website sends.
I build and repair GA4, GTM, consent integrations and conversion tracking. The work starts with the actions your business needs to measure.
How I approach the work.
For ecommerce businesses, lead generation websites and agencies that need a tracking specialist.
- 1
Agree what to measure
Define the important actions and where each event should be recorded.
- 2
Trace the implementation
Inspect the website, consent choices and relevant receiving platforms.
- 3
Fix and verify
Test the agreed journeys, record the evidence and hand over the setup.
Find the part that needs attention.
Choices that reach your tags
CMP integration, Consent Mode signals and checks before a choice, after rejection and after acceptance.
Consent Mode supportThe browser and server together
Server GTM, Stape and conversion APIs, with event matching, deduplication and receiving-platform checks in scope.
Meta Pixel and CAPI support
Let’s look at your setup.
Start with a website check, or tell me what you need to build or improve.