Analytics
Read a funnel without misreading the drop-off
Choose the counting unit, preserve the eligible population and turn observed abandonment into a testable investigation.
5 min readAnalytics
Understand the numbers you have.
I investigate reporting differences, acquisition and funnels. Each analysis starts with a question you need answered.
How I approach the work.
For teams with data available but no shared explanation of what it means.
- 1
Frame the question
Identify the decision and the evidence that would help you make it.
- 2
Make the comparison fair
Align definitions, periods and segments across the sources.
- 3
Explain the finding
Separate what the data shows from what still needs testing.
Let’s look at your setup.
Start with a website check, or tell me what you need to build or improve.