Dashboards
The questions a useful dashboard must answer
A practical dashboard brief covering decisions, metric definitions, joins, freshness and a worked example of a misleading conversion rate.
5 min readDashboards
A report your team can use.
I build Looker Studio dashboards around the questions your team asks. The source, definition and freshness of each important number stay visible.
How I approach the work.
For teams bringing together analytics, advertising, ecommerce or CRM reporting.
- 1
Start with the reader
Agree who uses the report, how often and for which decisions.
- 2
Connect the sources
Check joins, calculations and reporting periods.
- 3
Test a real question
Use the dashboard with its intended reader and document the definitions.
Let’s look at your setup.
Start with a website check, or tell me what you need to build or improve.