Strategy
8 articles in this category.
Analytics maturity: where does your company actually stand?
Most companies think they're data-driven. They're not. Here's a practical maturity model and how to figure out where you are and what to do next.
Hiring your first analytics person: what to look for (and what to skip)
Most analytics job descriptions are wishlists for a unicorn. Here's how to hire someone who will actually improve your data.
The measurement plan: the document every analytics project needs (but nobody writes)
Before you touch GTM, before you configure GA4, you need a measurement plan. Here's the template I use and how to fill it out.
Analytics for SaaS: what to track beyond signups
Most SaaS analytics stop at 'user signed up.' That's where the interesting data starts. Here's the measurement framework I use for SaaS clients.
Your A/B tests are worthless if your analytics are broken
You can't optimize what you can't measure. Most A/B testing programs are built on shaky tracking foundations, and the results reflect it.
Do you actually need a marketing data warehouse?
The honest answer is probably not yet. Here's how to tell if you're ready and what to build if you are.
First-party data strategy without the buzzwords
Everyone says 'collect first-party data.' Nobody explains how without sounding like a Gartner report. Here's the practical version.
Real-time analytics are overrated (for most companies)
I've set up real-time pipelines that nobody ever looked at in real-time. Here's when it matters and when you're wasting money.