Privacy
4 articles in this category.
Privacy ·
Consent mode v2: basic vs advanced — which one do you actually need?
Google says you need advanced consent mode for audience building and remarketing in the EEA. But basic mode might be enough. Here's how to decide.
Privacy ·
Cookie deprecation: what actually happened and what to do now
Google didn't kill third-party cookies. Browsers did it anyway. Here's where we actually stand in 2026 and what it means for your tracking.
Privacy ·
Consent mode v2: the compliance tax on your analytics
What happens to your analytics when 40-60% of users decline cookies. How Google's behavioral modeling fills some of the gap, and whether you should trust it.
Privacy ·
Tracking iOS users after ATT: what actually works in 2026
If someone promises you 100% iOS tracking, they're either lying or fingerprinting. Here's what realistically works and what doesn't.