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Server-Side Tracking

Your tracking is leaking data. We plug every hole.

Services / Server-Side Tracking

The problem

Browsers are killing your conversion data. Safari's ITP limits cookies to 7 days. Ad blockers strip tracking pixels. Chrome is deprecating third-party cookies. The result? You're losing 30-50% of your conversion data — and making million-dollar decisions based on incomplete information.

Your Meta ROAS looks 2x worse than reality. Your Google Ads attribution is fiction. Your remarketing audiences are shrinking daily.

What we build

We deploy server-side Google Tag Manager (sGTM) to reclaim your conversion data. Your server becomes the source of truth. No cookies blocked. No pixels stripped. Complete attribution, full compliance.

sGTM container setup & hosting

Via Stape.io

Meta Conversions API

CAPI integration for Facebook & Instagram

Google Ads Enhanced Conversions

User data matching & attribution recovery

TikTok Events API

Server-side event tracking for TikTok Ads

LinkedIn Conversions API

Lead & conversion tracking via server

Snapchat Conversions API

Server-side event delivery

First-Party ID (FPID) cookies

7+ day cookie persistence guaranteed

Consent Mode v2 configuration

GDPR & privacy-compliant tracking

Event deduplication

Across client and server events

Custom data layer architecture

Optimized for your business logic

QA testing & validation

End-to-end verification

Full documentation

Handoff & maintenance guides

Tech Stack
Google Tag Manager
Stape.io
Meta Business
Google Ads
TikTok
LinkedIn
BigQuery
+147%
Tracked Conversions on Average
91%
FPID Cookie Coverage
< 2 weeks
Time to Go Live

Our process

1

Audit

Review current tracking, identify data gaps and privacy issues

2

Architecture

Design server-side container and data flow diagrams

3

Implementation

Deploy sGTM, configure CAPI, and set up FPID cookies

4

Validation

End-to-end QA testing and before/after comparison

Ready to stop
losing data?