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Analytics & Attribution

You have data. You don't have answers. We change that.

Services / Analytics & Attribution

The problem

Most businesses drown in data but can't answer the simplest questions. Which channel actually drives profit? What's your real ROAS? Where should you spend tomorrow?

Your GA4 is misconfigured. Attribution is broken. Your dashboards show vanity metrics. You're making seven-figure ad decisions based on data you can't trust.

What we build

We turn your raw data into actionable intelligence. Advanced GA4 configuration, custom attribution models, BigQuery pipelines, and dashboards that tell the story your data actually contains.

GA4 advanced configuration

Proper event setup and data stream architecture

Custom event architecture

Events designed for your business logic, not defaults

Data layer design

Clean, structured data at the source

Cross-domain tracking

Track user journeys across your entire ecosystem

Attribution modeling

Multi-touch attribution that reflects reality

BigQuery export & raw data

Direct access to unsampled, complete datasets

Looker Studio dashboards

Custom reporting for stakeholders and operations

Custom dimensions & metrics

Metrics tailored to your KPIs and business goals

E-commerce tracking (enhanced)

Product performance and revenue attribution

Data quality audits

Regular QA to catch data drift and errors

Tech Stack
Google Analytics 4
BigQuery
Looker Studio
Google Tag Manager
Segment
dbt
3x
Faster Insight-to-Action
98%
Data Accuracy After Audit
€2M+
Ad Spend Optimized via Attribution

Our process

1

Data Audit

Review GA4, GTM, and data layer issues

2

Measurement Plan

Define KPIs, events, and conversions

3

Implementation

Configure GA4 and build dashboards

4

Optimization

Ongoing QA, reporting, and insights

Ready to turn
data into decisions?